Alcan Composites

design challenge

Showcase Alcan's products within the framework of a custom modular display. Want a refreshing, high-tech look that reflects the company's image as an industry leader and builds strong brand ID. Booth needs to include two freestanding counters with plenty of room to display large product samples and lots of storage for product, cases and visitors' coats.

design solution

Build an aluminum structure powder-coated to match Alcan's specific requirements. Six separate panels incorporate samples of Alcan?s display boards together with big graphics. At the center, a football-shaped tower with a large 4'x8' graphic sign made of Alcan's product extends the booth height to the maximum of 16' high and provides excellent brand ID. Soffits connect the central tower to two smaller towers. The soffits display cut-out letters also of Alcan product and provide space for downlighting. Stand-offs attach logo treatments of Alcan product to the smaller towers. Doors provide access to storage in all three towers. Two freestanding counters feature double counters to maximize display space.